Post by Taxigirl on Feb 3, 2006 10:29:39 GMT
United's Climb Back To The Top
Leeds United have signed one of the most lucrative and far-reaching sponsorship contracts in the club’s history.
Leading internet betting site Bet24 will be featured on the front of the club’s shirts next season, but the agreement goes far beyond a normal shirt sponsorship deal.
Bet24 is 90 per cent owned by Modern Times Group and the agreement reached between United Chairman Ken Bates, Holger Kristiansen, the CEO of Bet24 and Jorgen Madsen, CEO of MTG Denmark, will go a long way towards regaining United’s international standing, with all the commercial and merchandising opportunities that entails.
The club and Bet24 have already worked closely on a number of successful promotions this season and the relationship has now been taken to a new level. This will involve the unrivalled weekly promotion of Leeds United in existing Leeds heartlands such as Scandinavia, but also throughout the Baltic States, Hungary and Russia.
MTG is an international media group with operations in more than 30 countries around the world and is the principal broadcasting business in these regions. It is the largest free-to-air and pay-TV operator in the Nordic and Baltic regions and the largest commercial radio operator in northern Europe. MTG’s Viasat TV channels reach 60 million people in 19 countries every day and MTG radio stations reach three million daily listeners.
The company already has major connections with football and Viasat recently expanded their exclusive rights to show Champions League matches to the Baltic regions, Finland and Hungary to 2008-09.
Leeds’ Head of Commercial, Simon Webster, said: “This is an outstanding agreement for the club — and a true first in football. The link up with Bet24 provides a lucrative and mutually beneficial partnership, but it is the additional support in key territories from the parent company MTG that sets this deal apart, and underlines the growing support for the re-emergence of Leeds United. It is terrific that we continue to grow a family of partners who play an important role in helping the club back to the top”
Leeds United have signed one of the most lucrative and far-reaching sponsorship contracts in the club’s history.
Leading internet betting site Bet24 will be featured on the front of the club’s shirts next season, but the agreement goes far beyond a normal shirt sponsorship deal.
Bet24 is 90 per cent owned by Modern Times Group and the agreement reached between United Chairman Ken Bates, Holger Kristiansen, the CEO of Bet24 and Jorgen Madsen, CEO of MTG Denmark, will go a long way towards regaining United’s international standing, with all the commercial and merchandising opportunities that entails.
The club and Bet24 have already worked closely on a number of successful promotions this season and the relationship has now been taken to a new level. This will involve the unrivalled weekly promotion of Leeds United in existing Leeds heartlands such as Scandinavia, but also throughout the Baltic States, Hungary and Russia.
MTG is an international media group with operations in more than 30 countries around the world and is the principal broadcasting business in these regions. It is the largest free-to-air and pay-TV operator in the Nordic and Baltic regions and the largest commercial radio operator in northern Europe. MTG’s Viasat TV channels reach 60 million people in 19 countries every day and MTG radio stations reach three million daily listeners.
The company already has major connections with football and Viasat recently expanded their exclusive rights to show Champions League matches to the Baltic regions, Finland and Hungary to 2008-09.
Leeds’ Head of Commercial, Simon Webster, said: “This is an outstanding agreement for the club — and a true first in football. The link up with Bet24 provides a lucrative and mutually beneficial partnership, but it is the additional support in key territories from the parent company MTG that sets this deal apart, and underlines the growing support for the re-emergence of Leeds United. It is terrific that we continue to grow a family of partners who play an important role in helping the club back to the top”