Post by Taxigirl on Nov 1, 2003 11:32:33 GMT
The Velvet Underground's track I'm Sticking with You, used in a Hyundai TV advert, has won an award for the best use of a song in a commercial.
The tune picked up the prize for best pop song at the first Music in Advertising Awards on Thursday.
The award for best classical tune in an advert went to Handel's Sarabande, the soundtrack to a Levi's commercial that saw a couple running through walls.
The awards were handed out by the Music Publishers Association in Glasgow.
I'm Sticking with You, a duet between singer Lou Reed and drummer Maureen Tucker, was originally an out-take from 1970's Loaded album - the band's last full album - and not officially released until 1985.
Barbara Zamoyska of Universal Music Publishing, who published the song, said: "Music is 50% of the overall effect of a commercial and these are perfect examples of music and visuals working together."
Composer Peter Lawlor, whose atmospheric Ice Night was used by Orange, won the prize for a specially commissioned work.
The Music Publishing Association's chief executive Sarah Faulder said the winners proved "just how valuable a role music plays in the advertising process".
The awards were a "celebration of the creativity that goes into placing the right music with the right ad," she said.